International Best-Selling Author, Speaker, Go-Giver Sales Academy
Don’t Discount Your Price – Communicate More Value
In this interview, Bob Burg, coauthor of the international bestseller, The Go-Giver and Go-Givers Sell More shares with us that unless our last name is Walmart (which it isn’t) 😉 then trying to sell on low price (or worse, reducing our price) is very counterproductive in terms of our business success and sense of joy. Instead, we can communicate why doing business with us is worth much more than a lowered price.
* The only reason why someone will buy from you (and that’s a good thing)
* The difference between price and value
* 5 Elements of Value that will separate you from the field and position you as the go-to person in your field
* Why your product or service – as important as it is – is never what the sale is about